What is the 80/20 Rule to Building a Blog?
by David Kovacs – GET FREE UPDATES
When the internet began, there was only a handful of web pages, blogs and they were handled and created by programmers.
This is not the case anymore.
Over the past decade, sites have grown by the million and the average “Joe” is now able to create, design, and maintain their own websites.
Like me, I am an average Joe. :)
That has made it easier for people to share their thoughts and ideas, while at the same time, more difficult for them to be seen.
Just a few short years ago, the idea in SEO was to stuff websites with content to trigger search engines to increase ranking.
Where did that get us?
The truth is that it didn’t get us far.
What we ended with is millions of web pages that had nothing but nonsense on them.
Using words to “trick” search engines, we completely forgot that websites are designed for humans, not computer programs.
Sure, by creating websites that are stuffed with words to trigger automation, you may get people to your site (for a while).
Once there, however, they find no value and won’t ever return again.
The new rule for blog building is what I refer to as the “80/20” rule.
In essence, that means that you want to spend 20 percent of the time creating content for your website and the other 80% not creating more it, but promoting what has already been written.
For example I manually promote all of my published blog posts every single day.
20% time spent to content writing and 80% spent on promotion.
I tweet them out 3-4 times per day, I submit them to Google Plus communities or Quora etc. You can learn more my social promotion strategies here.
I want to help people and I want them to come back for more actionable strategies later on.
Instead of trying to up the amount of people who see your blog, focus on those people that you drive there.
See my point?
Almost like friendships versus acquaintances, you want to focus on those people in your life who are real and keep those acquaintances on standby.
So what is content really about?
The search engines have finally caught on to what content is.
It is about actually reaching your target audience through marketing with words that mean something.
Google led the charge with changes to the way that they categorize their websites. Realizing that there were too many SEO experts tricking the system with ineffectual content, they switched gears.
Google now uses things such as repeat views, mobile app-ease and user-friendliness, as ways to increase your search engine presence.
In response, there has been a return to common sense by those who wish to build a successful blog.
The way to increase your search engine rankings is to use content that is entertaining, engaging and has value-added.
Of course SEO is still very important…
It is no longer just about driving people to your site; it is about keeping them there and wanting them to return again.
Going from simple content to advertising content, is making websites more usable and giving them a purpose again, instead of their sole purpose being a tool to drive unsuspecting traffic.
So, how can you make sure your blog and blog posts will be successful?
The way to build a website is with the belief that it exists for the purpose of engaging the reader and giving them something they need.
The key becomes to get them to want to follow you and to return again frequently.
Not only will that increase the likelihood they will build brand familiarity and loyalty, but it will also increase your overall ranking.
How can you spend time advertising your blog?
Most creative people don’t have an endless supply of creativity.
There are times when they have it, and then it almost runs dry.
When you are building your blog, use the times when you have something to say, to say it.
Use the additional time to promote it.
Useful ways to promote your blog site are with tools like email marketing.
Email marketing is the best call to action that there is. By sending an email, you can drive your audience to your website where they will become a captive and engaged viewer.
Alerting people of updates, email is a great way to target personally your niche market and make them want to return.
Other ways to drive the success of your blog is through the use of social media sites.
Using Twitter to send out blog posts is an excellent way to remain in the consciousness of those who you gain as followers.
Sure, it may not make you new followers, but in the 80/20 rule that is not the goal.
In an 80/20 blog building strategy, your focus is on those people who are already engaged and want to hear more of what you have to say.
It is important that you not let social media sites rule your entire promotional campaign, but don’t discount it either.
Social media sites have become such a part of our existence that it is a necessary evil to reach people.
Content is key, but we already know that.
Obviously, the most important component to your blog build is going to be the quality of message that you have to give to the viewer.
That is why it is important not to inundate your blog for the purpose of updating it.
If you don’t have anything of value to say, you may just not want to say anything.
This is important.
Only blog content that is rich in information, entertaining, or offers the reader something that they don’t already have.
Talking, just to talk, is never a good idea, not even for blogging purposes.
If you just aren’t feeling it, don’t blog for the sake of SEO that isn’t a good practice anymore.
If you find that you have run out of ideas for the time being, it is best to throw your energy back into promoting the ideas and information that you already have on your site.
Or you can get some inspiration from this blog post and you can find killer content ideas in seconds.
Instead of making up stuff that will likely do nothing to make the reader want to read your blog again, stay silent and work behind the scenes.
Remember, you never know when the viewer is going to view your blog for the first time.
Make every entry count, and if you can’t conjure it up rehash old stuff that works until those creative juices flow again.
It is better to do 20 things and do them well than do 100 and only 20 well.
Now here’s what I want you to do next…
I want you to leave a comment below telling me what you are struggling with when it comes to blog promotion.