Category: SEO

Email Marketing & Social Media Strategies

Facts to note before hiring an SEO agency

Facts to note before hiring an SEO agency

If you decide to hire an seo agency, it’s critical to recognize that seo isn’t something that can be done based on a set of rules and then left alone. Building links and generating title tags are just two aspects of seo. Building a good local seo service strategy requires a great deal of preparation and implementation, which takes time. It takes time to develop a linking strategy, time to contact websites and generate quality connections, and time to guarantee that the site ranks consistently and is not punished by search engines as a result of excessive or poor link building.

I’ve listed eight seo constraints that you should be aware of as a customer before hiring an seo agency.

SEO Cannot Ensure Success

The first thing you must realize before hiring an local SEO agency is that SEO is not a magic formula. It’s not only about gaining a few links and ranking first for keyword searches. There’s a lot more to it than that. When you take a step back and look at the bigger picture, you’ll see that there are hundreds of other websites vying for the same top 10 rankings as you. All of these websites use SEO agency services, and some of them are paying much more than you can afford.

Let’s look at an example. Let’s say a website wants to rank for “acne cures.” This keyword has a competition of roughly “338,000.” (You can find out how competitive a term is by going to Google and searching for it with quotations.) Simply place a quotation before and after the query and do a search. The competition will show in the search results’ upper right corner.)

Let us suppose that out of these 338,000 rivals, we have roughly 1,000 decent websites. To rank first for the same term, all of these excellent websites need SEO agency services (acne remedies). There are only ten places available. So, how can you expect an SEO to guarantee results in this situation?

A decent SEO agency will never ensure success. He merely promises the high level of service he will provide.

Keywords do not stay in the top ten forever

Many customers have told me that once their keywords start appearing at the top, they simply cease paying for SEO agency services. This is a blunder. You are now ranked first, and this may be your big break. Google, for example, updates its information on a regular basis, and the SERPs alter as a result. If an SEO is helping you rank for a term, thank him and stick with him.

SEO is a continuous effort. It can never be, since there is always someone out there ready to knock you from your perch. You must remain at it on a regular basis in order to preserve your ranks. Please keep in mind that SEO is a continuous effort.

Facts to note before hiring an SEO agency

Rankings are subject to change.

As previously stated, Google is always experimenting with its search algorithm. This implies that your top-ranking keywords might go out of favor at any time. This, however, does not imply you should worry or blame your SEO agency service provider.

Please keep in mind that this is simply a phase, and your keywords might return to the top in a couple of days. It may take many months, but if your website is of excellent quality and you have done nothing wrong, you should be able to climb back up there eventually.

It’s also possible that the keywords only score poorly in a few older datacenters. You may always use online tools to double-check your findings in multiple Google datacenters.

Rankings have nothing to do with public relations.

Many customers believe that SEO is all about raising their PR, and that their rankings would rise as a result. I’m weary of having to explain that PR has nothing to do with a site’s rankings and that a low PR does not indicate poor quality. There was a time when PR was used to determine the worth of a website, but those days are long gone. You can put your PR worries to rest. The amount of high-quality backlinks you have is what

Don’t want to hire an SEO agency? Use these tips then

Don’t want to hire an SEO agency? Use these tips then

So, you want to get more online visits to your website or improve your Google search engine rankings, but you’re not sure where to begin.

Is it better to employ an SEO agency or do it yourself? It doesn’t have to be an onerous procedure when it comes to search engine optimization.

When customers do a web search, seo services provider or an SEO agency may assist in ensuring that your website is one of the first resources to surface in the search results. However, before you hire an SEO agency to assist you enhance your online results, you may want to try a few DIY SEO agency methods yourself.

Before engaging an SEO agency, small business owners should attempt these 16 do-it-yourself SEO agency tips:

Begin by creating personas.

Knowing the character of your target consumer and understanding what makes them tick is the first step in attracting more people to your site. Why? Because websites are designed for people, not machines. So, learn about their problems, why they purchase, and construct a consumer persona. This will assist you in aligning your SEO agency and website strategy so that your ideal consumer may find you online.

Don’t want to hire an SEO agency? Use these tips then

Make a Keyword Research Strategy

Make sure you plan out your keyword strategy before you throw up a load of material and language on your website. Keywords are the words or phrases that your target audience types into search engines like Google and Bing while seeking for goods and services or attempting to solve an issue. Google and other search engines will match the most relevant information to the user’s search and deliver the most accurate results from websites, blogs, and photos.

Wordstream, Ubersuggest, and Google’s Keyword Planner are just a few of the tools that might help you figure out which keywords to concentrate on. This is a good option if you don’t want to hire an SEO agency.

In the Long Tail, Look for Gold

Ranking for the most popular keywords is really beneficial in many businesses. Trying to rank for those highly competitive phrases, on the other hand, may be a time-consuming and expensive process. Spend some time developing a tailored approach around relevant long tail keywords rather than relying exclusively on the most popular keywords.

Long tail keywords are longer, more precise phrases that search engine users employ to locate what they’re searching for. Longtail keywords are essential for a successful internet expansion plan. They account for the vast bulk of all search engine traffic:

So, instead of attempting to rank for a highly competitive phrase like “accounting software,” which has 52 million searches and major businesses contending for the top place, consider a more tailored and relevant approach like “accounting software for real estate agents.”

Don’t want to hire an SEO agency? Use these tips then

Examine your rivals

Once you’ve established your keyword strategy, look at the top rivals for each term and see what they’re doing well to be ranked in the search engines’ good graces. SpyFu is a straightforward, low-cost tool for learning more about your rivals’ paid and organic search strategies. Remember that although competitive data might help you develop your SEO strategy, you shouldn’t simply depend on your rivals. After all, the visitors that are closest to YOUR ideal customer will be the ones who convert the most on your website. 

Consistently blog

Your website’s pages don’t update every day. Blogging is a terrific method to bring out fresh, relevant information for the search engines to index, since Google is continuously seeking for new stuff. Remember to tailor your blog posts for your prospective customer and the problems they confront on a daily basis. Don’t simply stuff keywords into your blog content. You’re aiming to connect with humans, not search engine robots, after all. Avoid keyword stuffing but choose a major keyword for your article based on Google Trends research to offer your content the greatest chance of getting found. To get the most out of your article, make sure the keyword occurs in the title, body content, link, and meta description.

Another blogging suggestion is to include guest blogging into your plan. Identify thought leaders and influencers in your industry who publish good content and collaborate with them to develop material

Best 5 Paid Traffic Sources for SEO Campaigns in 2021

Best 5 Paid Traffic Sources for SEO Campaigns in 2021

Going by digital marketing expertise, not all paid traffic works the same way and produces the optimum results. For instance, YouTube is optimized explicitly for videos and animations, while Instagram works for videos and image captions.

Therefore, an expert SEO agency must also look for ways to optimize each of the chose paid traffic platforms for optimum results.

In other words, specific traffic sources stand high above others. Apart from the particular attributes of these paid traffic platforms, some of them also have a reputation for a high ROI. In addition, the creative platforms allow for various advertising features with a specific design to drive a high amount of traffic to your site.

Best 5 Paid Traffic Sources for SEO Campaigns in 2021

Top 5 Paid Traffic Sources for SEO in 2021

Below is a detailed analysis of the top 5 traffic sources that are efficient for SEO marketing as recommended by professional SEO agencies. On the other hand, never assume that these paid traffic sources are suitable for a one-size-fits-all approach. But then, you will first learn about how they work and some of their biggest and most profitable features.

  1. Google Ads (AdWords)

As it stands presently, the number one platform for both organic and paid traffic is Google. Moreover, Google owns 92.24% of the global search market and 94.61% of the Oceania search market. Google does its magic in several ways through many features, including

  • Paid-per-click (PPC) campaigns to put your site at the very top of search results
  • Google Display Network that displays your image or video display ads
  • Gmail Ads featuring sponsored emails 
  • Google Shopping featuring product listing for companies with excellent products
  • Search, Maps, Google My Business for running local SEO campaigns
  • Retargeting campaigns across all reputable channels
  • Google Play Store for advertisement through Apps

Do you wonder why Google is so successful? For example, the Google Display Network reaches above 2.5 billion users to over 2 million sites. Similarly, statistics show that each company that spends $1 can earn $2 in revenue. https://www.onlinemarketinggurus.com.au/blog/advertising-statistics/ 

  1. YouTube Ads

Following Google, the second largest search engine is YouTube, with over 2 billion users each month. https://www.youtube.com/intl/en-GB/about/press/ Also, users watch a total of over one billion hours of video daily, which implies reaching more people than any other mobile network. 

While running YouTube Ads, there are at least five options that are available to users

  1. In-stream ads that usually play before, during, or after a video. However, users can typically skip these ads after some seconds of play. 
  2. Another in-stream ad can last for about 15 seconds and play before, during, or after the main video. However, users cannot skip these ads until they finish playing.
  3. Bumper ads that can last for about 6 seconds before, during, or after the chosen videos
  4. Sponsored ads in the form of video discovery ads appearing at the top of YouTube search results
  5. The last category is a display of masthead ads that feature at the top of a YouTube homepage

As a result of these facts, YouTube stands as the most effective video marketing platform for running relevant ads. Meanwhile, advertisers have access to YouTube’s reach of 84% higher engagement through mobile advertising than TV ads. 

Best 5 Paid Traffic Sources for SEO Campaigns in 2021
  1. Facebook Ads

Running ads on Facebook is also one of the best opportunities to convert a great deal of traffic through paid sources. You should also know that Facebook is presently the largest social media platform in Sydney and the whole of Australia. Meanwhile, Facebook is not a standalone platform. But any ad you run on Facebook also works for Instagram and WhatsApp.

At the same time, Facebook’s total audience network also covers games and other mobile apps. Amazingly, Facebook allows users to promote various types of content, including videos, blogs, and even the general brand. Below are some of the types of campaigns you can run on Facebook.

  • Facebook newsfeeds can display native advertising posts
  • Facebook stories for native ads
  • Ads through Facebook messenger
  • Facebook marketplace is the platform for users to sell different products
  • Facebook video feeds for running video ads
  • Running ads through Facebook right columns
  • Instagram explore ads
  • Native Instagram ads through Instagram stories
  • Facebook videos and IGTV ads
  1. LinkedIn Ads

LinkedIn is the most suitable platform for professional interactions as a …

22 Actionable Tips On How To Promote Your Blog Content With Zero Budget

22 Actionable Tips On How To Promote Your Blog Content With Zero Budget

Content promotion featured

by David Kovacs – GET FREE UPDATES OF NEW POSTS HERE

Many people asked me previously how I promote my blog posts. So I put together this article for you to show how I use different methods to promote my articles with zero budget. Yes I could pay hundreds of dollars for promoting my new articles but why should I do that if I can get great results with manual promotion as well. 

Let me show you how to promote your blog without spending a penny!​

1. Facebook groups

There are many Facebook Groups out there for people who are looking for a solution for their problems or just want share their articles and thoughts with each other. It’s a great source that you can use to drive targeted traffic to your next blog post. Head over to Facebook (change the language to english) and use graph search.

Once you are in that group start with a little introduction and later on you can share your blog posts with these people.

2. Twitter automation​ and timing

​With a free version of Hootsuite you can schedule your tweets with two clicks. I use the Hootlet chrome extension where I can put my tweet text, with hashtags and images as well and automate my tweets. Just schedule your next article for a week (in different time zones) two, three times per day.

I use MyTopTweet to find out my best performing tweets. It will help you determine when is the best time to post on Twitter based on my top tweet results. There are other tools that can shows you the time when your followers are the most engaged, but this simple tool worked for me pretty well.

Or you can use Tweroid which will show you when your followers are online. 

There is also an option to sync these datas with your Buffer account.

​3. Topsy

​I use this free tool to find out who tweeted a similar article previously. Lets say I want to promote my article called “22 Practical Pinterest Marketing Tips That You Can Use Today”. I search in Google for “Pinterest marketing tips” and I found this article from socialmediaexaminer.com: 7 Pinterest Marketing Tips to Improve Your Visibility.

Add it to topsy and find out who tweeted the article. Now make a list of people (influential only) who tweeted that article from SocialMediaExaminer and let them know about your article, they might want to read it or share with their followers as well. Head over to your Twitter and just tweet them using @.

​4. Popup promotion

​If you already have lots of articles on your site that has a decent amount of organic traffic, I highly recommend using this method. Go to your analytics and find out what page receives the most traffic.

​Than use your email popup on those pages saying that “Learn 22 Practical Pinterest Marketing Tips Today” and ask for their email address. Of course you have to use YOUR new article headline.

It will do two things:

  • Collect their email addresses
  • Drive traffic to your blog post

Make sure that you don’t show this pop-up on the blog post that you are promoting. 🙂

​5. Comment on popular posts

Let’s stick to the above mentioned example (you can use the exact same method in your niche and article). Find popular posts about your topic and make a list of sites that are allowing comments.

Leave a comment saying that you learned a lot from the article they have put together and you also have some additional tips (make sure that you add value to your comment). These blog posts have a decent amount traffic already and you can generate some clicks as well with this method.

With CommentLuv you can gain do-follow backlinks as well.

Here is how you find these sites:

​Just play with this until you find a great blog and make sure that you add value to your comment! Don’t just say, hey I love your post, bye…

6. Google Plus

​This works really well, but you have to pay attention not to be too spammy because people …