Bad SEO Habits to Ditch in 2021
As a company needing a professional SEO agency in Sydney, you should first deal with specific tactics to achieve great results. While an efficient SEO strategy is high traffic, bad SEO habits can be detrimental to your site traffic.
Meanwhile, horrible traffic does not always mean failure to do the right things but doing the wrong things. For instance, bad SEO is like a cockroach-infested house. You see them, but the harder you try to take them out, they will not die.
Even when you run into one, before you get something to kill it, it scuttles out of sight. At the same time, lousy SEO tactics can continue to hunt down your efforts unto futility. These tactics will poorly affect your traffic, web pages, search rankings, and even conversions.
Consequently, this article discusses some of the most typical bad SEO tactics. But more importantly, we suggest great ways to remove these influences of these lousy SEO tactics.
Common Bad SEO tactics by a professional SEO Agency
The use of only one target keyword per page
While it is fantastic to target one keyword for a page of your site, remember to use the variations of this keyword. Starting with a long-tail version of the targeted keyword, using keyword variations tells the crawling bot of the realness of the article.
While some people who use variations use them effectively, they are great ways to take your traffic to another level. At the same time, keyword research tools should give you suggested and related keywords to your targeted one. If you are thinking of buying traffic buy it from good paid traffic sources.
So, if you intend to write on ‘best SEO strategies for e-commerce,’ think alongside the synonyms of your keyword. For instance, you can consider variations such as
- Best SEO strategies for online shopping
- Best SEO tactics for eCommerce
- Best SEO strategies for e-commerce in 2021
Moreover, this strategy implies that there is no need to continue to stuff the article with repeated keywords. Also, ensure that the selected variation is relevant to the main keyword and the user’s supposed intent. In addition, when we ignore related keywords, the contents look very unprofessional. learn more about SEO best tactics at https://www.p1.com.au/
Here is the solution: stay on the course of your primary keyword and include the variations of related keywords. Meanwhile, you can also get relevant keywords from Google auto-suggest and related searches at the bottom of each search result page.
Short-length blogs of less than 1000 words
Don’t follow the deception that short blogs have any chance to rank best in organic search results. That assumption may be costly because it hardly works these days anymore. However, there may be exceptions to the rule in particular niches such as entertainment gist or sports.
Here this: Google considers a short content too thin, shallow, and an underdeveloped piece. The assumption is that if it contains helpful information, it must treat it into great depth. As proof, BuzzSumo analyzed over 100 million articles and discovered that the most shared posts are longer ones. https://okdork.com/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/
Moreover, they reported that the average words for these posts were 2000 words. In addition, Backlinko also studied over a million blog posts and noted that that length correlates with higher rankings. The solution is simple: write longer posts with in-depth research of the topic. https://backlinko.com/search-engine-ranking
Inconsistent content posting
Social media is designed for consistency, and erratic posting hardly catches attention. So, you need to develop a strategy for a consistent posting schedule. Moreover, each time you post fresh content, you allow your site to refresh the traffic visits.
As a professional SEO agency, our counsel for you is to publish good content regularly. Statistics also show that sites that publish content consistently generate the most traffic and most leads online. The same strategy applies to the use of social media for traffic generation. https://blog.hubspot.com/marketing/blogging-frequency-benchmarks
Take note that consistency is not the same frequency. Moreover, let your posting be regular rather than sporadic. For instance, if you choose to post weekly, do it regularly. An excellent way to build consistency is to draw up a schedule of posting and stick to it.
Give priority to quantity over quality
Earlier, we described how important it is to write relatively long content. However, that point is not to say quality does not matter. The quality of your content is a crucial factor that tells if your visitor will return to read your posts.
Moreover, Google appoints search quality evaluators that decide the relevance of posts from a human standpoint. Therefore, you should give more attention to writing helpful, high-quality content rather than stuffing your posts with many words.
Furthermore, the second one is the most robust of the three main factors evaluators use to determine the best-rated content. For instance, Google asks
- Can this content achieve the intended purpose?
- Does it demonstrate a high level of Expertise, Authoritativeness, and Trustworthiness (EAT)?
- Is the main content highly satisfying for the user’s needs?
In the bigger picture, you need to provide both quality and quantity to achieve the best results from an SEO agency. No more can you rely on a simple ambition to be good enough. You must desire and work hard to be the best. Also, you should maintain a balance between providing lengthy content and high-quality one.
More than once, I’ve heard many people downplay this factor as though Google doesn’t care. The simple response would be, why don’t you have every site duplicating to compete for rankings? Duplicate content or multiple similar pages is a terrible SEO habit.
Meanwhile, duplicate errors do not only talk about a site duplicating another. It also refers to having multiple similar pages on the exact location. It can become a bit confusing for the crawler. Therefore, another crucial habit you must stop is creating similar content.
Rather than creating duplicates, expand on the part of your existing content and blow it up as a separate article. Moreover, the premium Yoast plugin can help you deal with duplicate content profitably.
As a final word on the lousy SEO habits that some individuals or SEO agencies imbibe, never undermine your trusted SEO audit. If you have put in a lot of quality SEO work, the results always last for a good time to come. Moreover, it is easy to imbibe good options after you stop the terrible SEO habits.